Investment Approach
We help founder-led businesses unlock operational efficiency, higher margins, and exit readiness — through practical AI implementation and growth-focused investment.
Partners
GGP's flexible approach makes an ideal partner for both management teams and independent sponsors.
Criteria
GGP invests in clear market leaders within protected niches in the SMB market.
Strategic Investment
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Growth Buyouts:
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We invest in or acquire companies ready to scale
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Equity for Services:
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Turn your AI investment into long-term partnership
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Exit Planning:
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Align systems, team, and processes for future sale or succession
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Business Products or Services
Home Services
Healthcare Services
Business Services
Niche Manufacturing
Industrials
Consumer Products or Services
Niche Ecommerce
Consumer
THESIS
Generation Growth Partners (GGP) provides the Service Layer of AI to unlock upside.
We implement and integrate Applied AI, including generative AI solutions, to create value by automating or augmenting key steps in business processes. Successful SMB companies can identify long-term opportunities in AI and adapt quickly to new advancements with the right systems and infrastructure.
Our team of operators take an AI-first approach to enabling SMB businesses to achieve their full potential by helping to effect a digital transformation and harness the power of data to inform decisions and pinpoint key opportunities to maximize untapped value.
GGP’s investments are structured as growth buyouts. We provide all of the capital necessary to close a transaction (via unitranche term debt and control equity). Our approach increases the certainty of closing a transaction while simultaneously simplifying the process. Additionally, the friction and inefficiencies that exist within traditional private equity capital structures are eliminated, allowing management teams to manage their business, not their capital structure.
Sector Focus
Business Services
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B2B products or services
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Home services
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Healthcare services
Industrials
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Niche manufacturing
Consumer
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Consumer products or services
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Ecommerce
Key Characteristics
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$1MM – $10MM of EBITDA
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Minimum 15% EBITDA margin
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Defensible market position within a geographic, product, or service niche
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3+ years of steady cash flow
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Low capex and net working capital requirements
CRITERIA
GGP exclusively focuses on niche market leaders within the SMB market. We believe that companies with leading market share have sustainable competitive advantages, allowing them to generate long-term growth and profitability without the risk factors found in highly competitive and fragmented markets. GGP invests in these niche market leaders within the business services, industrials and consumer sectors.
Partners
Business Owners & Management Teams
GGP’s investment approach is structured to provide maximum flexibility to businesses while enabling a significant degree of alignment among all parties to drive long-term success.
Independant Sponsors
GGP has an aligned interest to other Independent Sponsors investing in businesses on a deal-by-deal basis.
